Why Kindle Will Not Die a Fast Death
0A year ago when Kindle was being released, analysts from around the globe called Jeff Bezos out on his so called “terrible” idea. Many wrote off the eBook industry, and called Kindle a device with no “real use.” About 8 months later and we know that Kindle will have a sequel. Doesn’t mean that Kindle will be around forever. However, there is a good chance that the second generation Kindle will have more success than the first.
But regardless of how Kindle does, I believe Kindle will stay around longer than people think. Here is why:
- Resources: Amazon has plenty of books and resources to supply to Kindle users. Amazon has already pledged that they will try to bring about 90% books in the market to the Kindle platform in the next couple of years. If they do achieve that, then there is a good chance we will see a Kindle 3.0 and 4.0.
- Access: Amazon.com is one of the most visited sites in the world. All it means that Amazon has access to many pairs of eyes. Rest assured Amazon will use all in their power to push Kindle as hard as they can to put it in front of as many eyes possible.
- Risk: Amazon has taken a gamble on the Kindle and they know it too. If Kindle is deemed as a failure in the end, you can expect Amazon to suffer as they will have failed in the very exact thing that Apple succeeded.
- Reputation: History shows that as long as you succeed to create a cult around your product, you can lengthen your stay in the market. Amazon is doing the very same thing right now, and it would be hard to believe that Amazon will risk its reputation by discontinuing Kindle prematurely.
- The Boss: Kindle is Jeff’s baby. There is no question in that. If you see the video clip of him on Amazon talking about Kindle’s potential, then you realize that the guy loves the idea and the product. In my experience, when someone at the very top likes an idea a lot, no matter who stupid the idea, it will be pushed as hard as possible. I am not suggesting that Jeff will keep Kindle around if it’s a total failure, but he will give it enough time to succeed.
Which camp are you in? Do you believe Kindle 2.0 pretty much closes the chapter on Amazon Kindle? Or do you believe there will be a sequel? Please share your thoughts.
