I am an Amazon fanatic. Every service and feature that they add to their site, I try. Amazon Prime was one of the best services that I have ever tried with any company. They really sold me on the whole idea of 2 day shipping. I was reluctant to pay $79 to get shipping for free for a year. I thought I would end up losing money on the whole deal. But after a year of being with Prime, I have probably saved 10 times as much as I paid to Amazon.
But all good things have to come to an end. I am canceling my subscription to Amazon Prime. Why? Simply because of the Kindle. I am a serial book reader. I read 2, 3 books a week, and my book bills are more than other people’s gas and electric bills combined. So Amazon Prime gave me the opportunity to get books faster and with free shipping. But with the Kindle around these days, I simply don’t need Prime anymore. For orders over $25 you get free shipping on Amazon anyway. So if I need a book but it’s not urgent, I’ll use Amazon’s free shipping offer. But if the book is available on Kindle, then it’s a no brainer. Simple as that.
So here is my question for you. Do you believe Amazon Kindle is actually taking business away from Amazon Prime? If so, what do you think Amazon should do to make both the Kindle and Prime programs work.