It’s not that surprising that Kindle is getting more coverage these days, but only a few months ago folks didn’t know what Kindle was. I remember talking to the VP of a company about this very issue. It was in May and he called me excited about what he had heard. He asked me if ther “rumors” were true and Amazon indeed had a wireless ebook reader out. The fact is a few months ago, people were still catching up to this whole new thing called “Kindle.” Now, it seems there have been so many searches that Google actually shows Kindle 2 in the related search section of the search engine results pages.
The way I look at it, the more people pick up Amazon Kindle, the longer the device survives. Kindle is an amazing device, but so was HD-DVD. It’s given that HD-DVD lost to Blu-Ray in a very different market, but Kindle, too, could die if there is not enough support for it. Thankfully, Amazon is making enough changes to keep “Kindle 2” going for quite a while, so I don’t anticipate the device going away anytime soon. The fact that more people are searching for it could be only good news.