Google Strengthening Book Search, To Challenge Amazon?

Recently, I read an article about Google’s book scanning project (book search) where Google partners up with publishers, libraries, and so on to build its digital library. Google has been at it since 2005, and it has scanned about 1 million books! That got to be alarming to Amazon. Google is known for entering markets that they supposedly don’t belong in by demolishing the barriers to entry. With this huge digital content library that Google is building and with Android phones coming out, it’s not hard to connect the dots and realize that Google will be ready to pounce on Amazon’s success to offer their own e-book solution. Now, it may not be in form of a separate device like the Kindle, but the Google folks certainly left the door open there.