In the past few months, we have heard a lot about how the Kindle Fire has failed to stay competitive with the iPad. That does not mean the Kindle family has been a failure. In fact, Amazon is dominating the Android tablet market worldwide with its Kindle Fire devices. Research by Localytics shows that the Kindle Fire is the most owned Android tablet on the market. It suggests Kindle Fire devices represent 33% of all Android tablets worldwide.
Localytics’ research suggests that 89% of Kindle Fires are based in the U.S. The data puts the Kindle Fire family ahead of Nexus 7 and Samsung Galaxy devices in terms of market share. Apple may be dominating the market for now but Android tablets will eventually surpass iOS tablets in market share. Amazon will have to compete with future Google, Samsung, and other Android tablets to keep its momentum though.