Remember B&N Nook? With all the buzz all these tablets have generated for themselves in the past few weeks, some of those not so old e-book readers seem to have been lost in the news. But Nook is a very decent e-book reader and has its own merits. Let’s not forget that the device runs on Android, so it has the potential to be crazy good if some of those Android apps are allowed aboard. If you haven’t been able to get your hands on a B&N online, you can now rely on BestBuy to purchase your Nook. Starting April 18th, you will be able to pick up Nook at BestBuy retail stores:
To date, we’ve limited Nook distribution to Barnes & Noble retail and online stores and the customer response to our eBook Reader has exceeded our expectations. We have enormous respect for the Best Buy organization and its focus on providing technology solutions for millions of customers
B&N had to do something to get more exposure for Nook. The device is powerful, but it was almost getting lost with all the coverage that iPad, Slate, and Google Tablet have been getting in the news. This latest move will expose the device to more people, though a price drop may still be needed to sweeten the deal.
Considering that we will soon see B&N’s software on various platforms (including the iPad), it’s not clear whether B&N can sustain its sales with its current prices. Nook is not going anywhere anytime soon, but B&N does need to find the right strategy to properly respond to the next wave of tablets in 2010 and beyond.
Could we get a color screen Nook anytime soon? That, we will have to wait and see.