It’s not everyday that you hear about a hot gadget that is more popular among the older generation (40+). But Amazon Kindle seems to have achieved that feat. Crave has a piece on a survey that was done among Kindle owners, clearly showing that Amazon Kindle is very popular among folks 40 and above.
As you can see from the above numbers, a whole lot of Kindle users are in the 40-70 age range. That should be very encouraging for Amazon. For starters, the older folks are usually more resistant towards new technologies. Kindle is no ordinary gadget. It provides you with a significant bang for your buck. I got a lot of flak when I wrote a post on how Kindle is a superior gadget to iPhone. The above numbers somewhat prove my point. Kindle is so easy to use that even 70-year-olds are giving it a try. Unlike many other gadgets, Amazon Kindle can provide value to folks from all walks of life. That is why it has been so successful in the past couple of years.
Amazon has a great opportunity here to take Kindle to the next level by targeting the young generation. It has already managed to get the older folks to adopt the Kindle. Getting the young folks to give Kindle a try shouldn’t be that hard if Amazon reaches out to the communities (teachers, colleges, and libraries) around the nation. Kindle not only makes it easy to carry a lot of books, it saves you a lot of money too. Amazon just needs to do a better job getting the word out and provide people with incentives to buy the Kindle. The sky’s the limit here.
Your take: how can Amazon get teenagers to adopt the Kindle?