Amazon Kindle has been around for a while now. While we shouldn’t forget about Sony and other companies that paved the way for Amazon, we must give credit where it is due. Amazon has single-handedly brought some new life to the e-book market. As popular as Kindle has been, it has taken Amazon a few years to finally make the device mainstream. For the first few months or the first year, a lot of people didn’t even bother to check Kindle. Fast forward a couple of years, and Amazon has already a huge feat by selling more e-books than paper books on Christmas day.
Here is what Amazon had to say about Kindle’s success this year (read the entire press release):
…Kindle has become the most gifted item in Amazon’s history. On Christmas Day, for the first time ever, customers purchased more Kindle books than physical books
That is certainly good news for all e-book fans. It’s not where Amazon wants to be, but this holiday season people have finally realized the potential that e-book readers have in cutting costs and making reading on the go more convenient. Nook may not post Kindle like numbers this year, but the device has been out of stock for a while now. So there has been real demand for the device. Let’s hope these companies can keep their products in stock when people want to pick them up.