Apple has one of the most powerful marketing machines in the tech world. The company is capable of selling water as gold to people. That seems to be very much the case with iPad 2. Many tablet fans were expecting iPad 2 to have a much better screen and be more e-book friendly. Let’s make no mistake about it. Apple is more than determined to make money out of e-books. The problem is iPad 2 still has some of the shortcomings of the first iPad. It is certainly not the major upgrade everyone was excited about.
iPad 2 has a more compact design. The fact that it is lighter should make it more useful for long reading sessions. Those who have played with the device have raved about iPad 2’s new design. While this tablet has a faster processor and graphics, it does not have a retina display. The battery life is still around 10 hours per charge (with about 1 months of running time in standby mode).
iPad 2 is shiny and attractive, but it is even more distracting than the first generation iPad. It is priced the same way as its predecessor. So it will be very much in demand. But will people continue buying iPad to read e-books if publishers decide to boycott the iOS platform over Apple’s new subscription policies for publishers? That remains to be seen.
Will you be getting an iPad 2?