Forrester: Tablet Ownership Doubled to 19% in 2012
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Tablet ownership is on the rise. Every year that passes, more folks get used to the idea of using tablets to entertain themselves and get their work done. The fact that cheaper tablets have been released to the market has helped with this as well. According to the latest report by Forrester Research, 84% of adults in the U.S. go online on a daily basis.
As the report suggests, about 50% of U.S. adults online have a smartphone. Tablet adoption rate has reached 19% which doubles the number from 2011. This report includes data from nearly 60k consumers in the U.S. and Canada. As the data suggests, smartphones and tablets are here to stay.
This report does not shed light on the future of dedicated e-readers. But as tablets and smartphones gain more market share, dedicated e-readers are going to have a difficult time competing. Tablet and e-reader prices are expected to continue coming down though.
