It seems Amazon is not satisfied with selling Kindle through Target and Staples. BestBuy will be getting its own Kindles to sell too. Amazon.com is one of the most successful websites on the Internet, and it has helped Amazon sell a decent number of Kindle readers. But, there are still a lot of people who rather purchase such devices offline. That explains why Amazon is forming these agreements with the above-mentioned retailers. For BestBuy, the move is a no brainer, considering how popular Kindle has become:
Our goal is to help people choose the device that’s right for them by providing the broadest selection of popular e-readers of any retailer, in one convenient place that enables people to easily see, touch, try and buy,
said Chris Homeister, senior VP and general manager of home entertainment at Best Buy, in a statement. It is not clear how much this move will help Amazon but as long as it can get more Kindles in people’s hand, Amazon will be happy.
Buying Kindle from Amazon.com is much more convenient though. Amazon ships the device for free and does it quite fast. But many shoppers just have to touch and feel these devices before buying them. Kindle being sold in BestBuy, Target, and Staples should give shoppers plenty of chance to do just that.
Would you buy your Kindle from an offline store?