That really should not surprise anyone. It is true that Apple continues to sell millions of iPads each year. It is also true that the iPad Air and iPad Mini 2 are the two best tablets on the market, period. But there are plenty of decent alternatives available to Android fans. The platform has been growing exponentially over the years. A recent report by Gartner is now suggesting that Android was a more popular tablet platform than iOS in 2013.
In 2013, Android had a 61.9% market share while Apple could only get 36% of the market. Of course, people are buying more tablets every year, so it is not as if we saw an iPad killer last year.
In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications … As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins.
said Roberta Cozza, research director at Gartner. Android will continue to grow for now. But Apple is making a ton of profit on its devices and will continue to do so. Besides, it is now focused on its next great product, the iWatch.