Amazon Kindle has been a very successful product from Amazon, even though the company does not like to share real numbers with us. The company recently came up with a new offer to make Kindle even more affordable and attractive to shoppers. But considering that it has put a lot of effort into developing its Android App Store, there is no reason to believe we won’t be seeing an Amazon Android tablet soon.
Amazon’s approach to bringing new gadgets to the market is very different than that of Apple. Amazon has been laying the ground for its Android tablet for months. The company has a cloud-based music service, video on demand, e-books, and now an app store. The only thing seems to be missing is a device that will take advantage of everything Amazon has to offer.
Instapaper creator Marco Arment seems to agree:
- A 7” tablet, to keep costs down, named something like the Kindle Color, Kindle Tablet, or Kindle Touch. (The existing e-ink Kindle would continue to fill the low-end spot in the lineup.)
- Android, but with Amazon’s media-storefront apps and (only?) the Amazon App Store to download new apps, all pre-linked to your Amazon payment information (like today’s Kindle) for one-tap purchases…
It is true that Amazon would love to continue selling a ton of e-books on other platforms. At the same time, the company would be risking too much if it is relying on iPads and iPhones of this world, especially considering that Apple wants a cut of what Amazon is making.
Amazon has now all the pieces to launch its own Kindle tablet. Just like B&N had a lot of success with NOOK Color, an aggressively priced Kindle tablet could do wonders for Amazon. The Kindle ad system fits well under this scenario. Amazon has been taking baby steps to set the stage for its tablet’s debut. If we are lucky, we could see it by the end of 2011.