Every year that passes, more people get used to the idea of buying e-books instead of paperbacks. Many book publishers are always wondering who e-book consumers are and what reading habits they have. The Random House Research and Analytics team tries to answer that with the following infographic:
The study suggests that while over a fifth of American adults have read an e-book, the majority of e-book consumers are women, young, and have college degrees. These types of studies do give authors the opportunity to better understand and reach their target audience.
Are you surprised?