The Kindle: Has Amazon Struck Old With the Older Generation?0
Now when you hear about the latest gadgets, you don’t expect to see the older generation and baby boomer generation to be among the early adopters. But that is what has happened with the Amazon Kindle. To be quite honest, books are now competing against the Internet, games, and all kinds of other 21st century activities that were not available to our grand fathers. So it is pretty much given that the fairly older (wiser) generation would put more value on reading and learning new things as they go along. Kindle is unique as it satisfies both the gadget-crazed and fairly senior citizens at the same time. Amazon Kindle is cool and offers many hot features that any gadget fan would look for in a gadget (e.g. mp3 play, GPS, games). But at the same time, Kindle makes it convenient to buy books and read them immediately. In addition, you can change the font, use a dictionary, check Wikipedia, and do all kinds of neat stuff with Kindle. So instead of dealing with a useless gadgets that only appeals to teenagers or people in their 20s, Amazon has created a learning/reading tool that appeals to the people of all ages. Forget the early-adopter late-adopter mambo jumbo. When it comes to Kindle you are either an adopter or a laggard.