B&N has started offering the NOOK Simple Touch for $20 cheaper. The device used to be available for $99 but you can now get one for $79. The deal only applies to the NOOK Touch without light.
Just in time for the holidays, this new low pricing makes the critically acclaimed NOOK Simple Touch a terrific, affordable gift for anyone on the gift list … Since its launch NOOK Simple Touch has been universally praised by the media, and at just $79, it is not only the highest-rated Reader in the under-$100 category, but also the best value. Customers can now get this award-winning device, along with NOOK’s best-in-class digital reading experience at an unbeatable price.
B&N’s promotional PR reads. It will be interesting to see how many more NOOKs B&N sells with this discount considering that its tablets are probably more popular at this point.