When I look at Samsung, I see a company that is great at identifying hot markets and developing solutions for them. There is no question that Amazon has made the e-book market interesting again with Kindle 1.0 and Kindle 2.0. So it was never surprising to see companies such as Samsung jump on the chance to get a piece of this market. Samsung Papyrus may be Samsung’s chance to get into the e-book market. I just can’t see how it can compete with Amazon Kindle.
Papyrus comes with 512 on board memory, a touch screen, and no EVDO connection. But that hasn’t stopped Samsung from asking $299 for it. Now, I don’t have a problem with the device. It’s an attractive gadget, and it allows you to read books. But at some point, you need to be able to justify paying $300 for a gadget. This all goes to show that Amazon is one of the few companies that understand the power of being connected all the time. And when you consider what some of these other companies plan to charge for their readers, you’ve got to admit that Amazon has been fairly conservative with its pricing point for Kindle 2.0.
Samsung Papyrus is certainly an attractive gadget and will come in multiple colors. But it’s certainly no Kindle killer. Not yet anyway.