Microsoft Surface: A Desperate Move?
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Many experts consider Microsoft Surface to be a viable competitive to the iPad, at least on paper. Microsoft did surprise some by announcing the project. But was the move out of desperation? After all, the Apple iPad is very tough to beat in the tablet PC market and many have tried and failed to come up with an iPad killer. The move does suggest that Microsoft was not confident its hardware partners were capable of coming up an answer to the iPad.
You’ve got this sclerotic partnership structure where the partners don’t have any oxygen to be innovative … I believe Microsoft was painted into a corner. If they’ve didn’t move soon, Apple would have so much of a lead, it would be almost impossible to catch them.
said Lou Mazzucchelli, an entrepreneur in residence for a venture capital fund on NY Times. Apple’s control of key materials did concern Microsoft as PC players were not making similar moves. The Microsoft-Intel business model did not leave a lot of openings for PC makers either. Microsoft is not without blame either. The company’s touch software has not always been the greatest.
It will be interesting to see how Microsoft’s hardware partners respond to the release of Microsoft Surface. Having to compete against the company won’t be amusing to them. But will the Surface be even successful? That is not a given at this point.
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