Apple has managed to ruin many e-reader apps available for iPhone and iPad by requiring the developers behind them to part ways with 30% of their revenues. Kobo, Amazon, and B&N have already stopped accepting payments in their applications. Kobo may have made changes to its native app for iOS. But it intends to use HTML5 technology to get around Apple’s current restrictions for e-reader apps.
The rumored new app by Kobo is expected to allow users to save it to their phone easily and even sync their books across their devices. This approach has been implemented before. The Financial Times has already used this to avoid having to pay 30% of its revenue to Apple. While native applications have certain advantages over web apps at this point, media companies and publishers won’t be focusing wholly on them as long as companies such as Apple go after their revenues:
Apple’s in full control…It sets the rules unilaterally. And it could change them down the road. So the future is a little bit uncertain there. This gives our users one more option.