What a busy week it was for Amazon and Kindle owners. First, we saw Amazon drop its price on Kindle 2.0 by $60 as a part of its overall strategy to get more people to commit to this cool gadget. And this time Amazon thought of its recently acquired customers by providing a $60 refund to the folks who bought their Kindles recently. The last thing Amazon wants to deal with is customer backlash. As mentioned on this blog, the price drop is not what a lot of us were hoping for, but it still puts more gap between Kindle and Kindle DX, which should help customers better decide between the two. Since a lot of publishers are now deciding to make their products available on Kindle, owning one of these gadgets is quickly becoming a no brainer.
There are some not-so-good news for Kindle users here as well. The Kindle platform is growing rapidly, which means it’s the matter of time before Amazon monetizes its platform with ads. We are already hearing about in-book and contextual advertising on Kindle. Nobody knows what the exact details will be, but if your an advertiser or a publisher, you are likely to have more options to generate leads and make some money from your work.
The web was flooded with stories about a new wave of Kindle killers coming out in the future. We already know about Apple and Google and their plans to challenge Amazon in the e-book market. But Robert Murdoch won’t be going after Kindle for now. If you are in Asia, you can settle for one of these Kindle 2 knock offs that looks awfully close to the real thing and costs less too. You only see that happening on the other side of the world. Why not? Amazon has yet to lay out a clear plan for its global market as far as Kindle is concerned.