Amazon has one of the hottest gadget families on the market. Kindle 2.0 and Kindle DX are both very popular and are selling like hot cakes. But you could argue that Amazon has had it easy with its customers. You don’t have to look too far back to realize what happens when a company releases 2 upgrades in 2 months. Customers get disgruntled. Some ask for their money back. Others start writing hate posts on forums. That’s what Amazon has done with Kindle 2.0 and DX. Apple did have a similar challenge a while back when they dropped their iPhone prices, but at least that was expected. You could easily argue that the majority of Kindle 2.0 buyers had no idea Kindle DX was in the works a few months ago. Fast forward a couple of months and Kindle 2.0 is not the top dog in Amazon Kindle family.
Amazon is running a business, and it had to introduce Kindle DX ahead of time for college students to take advantage of it. However, it could have offered a discount or some form of compensation to those of us who are feeling remorse over our Kindle 2.0 purchase. Kindle 2.0 isÂ great gadget but paying an extra $130 to get a bigger, better Kindle is a no brainer for most Kindle fans. Amazon has been great in expanding the e-book market for itself. What it hasn’t done is realize the customers’ sense of entitlement to getting the best value from Amazon. The company has not properly addressed the issue of Kindle repairs either. That’s the easiest way to gain a few more disgruntled customers.
Your take: should Amazon offer a partial refund to Kindle 2.0 owners? Maybe a few free e-books to compensate them for their troubles? Do you feel Amazon should have done a better job informing its customers about releasing two Kindles in a span of 2 month?[poll=16]