Amazon's New Strategy To Make Kindle Store Relevant

If you haven’t been paying attention, Amazon seems to be juggling between multiple strategies to make the Kindle store more relevant. The Kindle store is great if you are a heavy Kindle user, but at the end of the day most people search for books on the normal Amazon store and not the Kindle store. Amazon seems to be introducing Kindle books sooner or at the same time (as they are doing with Brisingr) as paperback books to encourage people to pick them up from the Kindle store. I think releasing books earlier to the Kindle platform would be brilliant strategy to boost Kindle sales. After all, if you can skip the shipping process, and get books 2 weeks earlier than you would at bookstores, all of a sudden Kindle doesn’t look that expensive. We shall see if this strategy works out for Amazon but it’s certainly not that risky.

What are your thoughts on this strategy? Would you consider buying a Kindle if it meant you getting books 2-3 weeks earlier than most people?