
Amazon has made a practice of cutting Kindle prices to generate more interest in the device. No matter how much discount consumers get from Amazon, many still complain about Kindle being too expensive. That’s going to be a harder case to argue if Amazon does manage to lower Kindle’s price to $150. Freescale Semiconductor, whose products power the majority of e-readers on the market, has claimed that e-reader prices could drop to below $150 with the new processors that the company has developed specifically for e-book readers.
With the ARM core running at 800 MHz, the i.MX508 provides twice the rendering performance of Freescale’s previous eReader processors, resulting in faster page turns and snappy responsiveness for consumers. The increased processing capability also gives manufacturers the additional performance to add features like advanced touch solutions and the ability to run other value-added applications.
That’s quite interesting as Amazon Kindle 3 is expected to feature touch capability and Kindle apps. So the new processor does seem to be a good step forward for Amazon.
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