Amazon has done many site redesigns in the past. The company tests every element on its website to increase conversion and provide a better experience to each and every visitor. As it has been caught by various users on Twitter, Google+, and Facebook, it seems Amazon is testing a new homepage. It has a flat design and looks a bit more dynamic than the current Amazon homepage.
The design is not available to everyone at this time. It does seem to put even more focus on Amazon gadgets, including its tablets and smartphone. What do you think? Are you seeing this new design?