B&N’s Weak Holiday Sales, iPad Dominating Tablet Traffic
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The holiday season is usually a great time for e-reader and content sellers. Amazon and B&N were expected to be selling a ton of devices this year. It seems B&N won’t have a whole lot to be happy about though. In its regulatory filing, Barnes & Noble issued this statement:
The Company expects to announce its holiday sales results on January 3, 2013. Based on preliminary sales results to date in the holiday period and sales trends, the Company expects its holiday sales results will be below expectations and that the NOOK business will not meet the Company’s prior projection for fiscal year 2013.
Barnes & Noble has a couple of new tablets and e-readers for its fans to take advantage of. This is certainly not a great way to start 2013. The market is expected to remain highly competitive though.
Apple has not had trouble selling iPads though. With the introduction of the iPad Mini, the company now has an easier time reaching more homes. While the company is being challenged by Amazon and Google in the tablet PC market, the iPads still get the most web traffic. Chitika has found that the iPad is responsible for 87% of the web traffic on tablets. The Amazon Kindle Fire and Nexus devices had 4.25% and 1.06% of web traffic respectively. For now, the iPad continues to remain king among tablets.
