Amazon has not been shy about going after other top app stores such as the iOS App Store. The company has already built a decent store for Android apps. It has been offering in-app purchasing to Android developers for a while. The company has announced that it is expanding its In-App Purchase program to include Mac, PC, and Web-based games.
Here is what Amazon had to say about this move:
We’re passionate about making game developers successful, and we’ll continue to build services that make monetization easier and remove undifferentiated heavy lifting from developers … Game developers build games that are used across multiple platforms and mediums. In-App Purchasing for Mac, PC and Web-based games is our latest service that helps game developers grow their business and increase their customer-base. For years, Amazon has focused on making the online shopping experience as frictionless as possible, and we are excited to share this expertise and technology so that game developers can offer customers this same great experience.
explained Mike Frazzini, Director Amazon Games. Apple and Amazon have been going back and forth over the trademark for the “app store” term lately. The competition between these companies is only heating up though.