The year 2010 was dubbed as the year of tablets by experts months ago, but we have not seen too much activity in that front (except of course the giant success that the iPad has been for Apple). Many analysts estimated that the rise of the tablets could spell doom for devices such as Kindle. So far, the Kindle is going strong and holding its own against challengers. Amazon has sold a ton of e-books by bringing its e-book platform to most handheld devices. The company may not be winning on the hardware side of things, but its dominating in the content distribution department.
Kindle 3 is expected to be another successful device for Amazon. It’s already dominating the bestsellers and Hot New Releases lists on Amazon.com. While we still don’t have too many Kindle numbers, Amazon is doing well enough for its management to justify developing future Kindle generations. Amazon still has some major issues that it needs to address on Kindle. The company would love to play a bigger role in the education market, but students don’t seem too high on Kindle/DX. e-Book gifting and lending have not happened on Kindle platform yet. e-Book price fluctuations can be discouraging for fans too.
So far, it seems Apple is destined to win the education market with its iPad. The iPad may not have an e-ink screen, but it does support dynamic content such as this one:
Things can change quickly in this market. For instance, we still don’t know what Kindle apps Amazon is working on. Can Amazon Kindle compete with tablets that run ultra dynamic content? That’s hard to say. But, I still don’t see Amazon dropping E-ink for LCD screens anytime soon.