If you thought Nook was the only Android e-book reader in town, think again. Android on handheld devices is growing fast, and more e-book readers are starting to realize the value of taking advantage of the platform to offer a better reading experience to their customers. Using Google Android opens the door to third-party apps on e-book readers in the near future. So I wouldn’t be surprised to see third-party developers develop their own enhancements for devices such as the Nook. Spring Design is one of the companies that realizes the potential behind using Google Androids on its reader. Alex is a 6 inch screen e-book reader that is credited as being the first Android e-book reader on the market. And not surprisingly, it has a few things in common with the nook.
Alex is a very interesting e-book reader. It not only comes with a color LCD navigation system to help you go through your books more easily, it’s the only e-book reader that supports multimedia links in text, making it easier for publishers to develop more dynamic content for it. Here is what Spring Mind’s officials had to say about Alex:
This is the start of a whole new experience of reading content on e-books, potentially igniting a whole new industry in multimedia e-book publishing for secondary authors to create supplementary content that is hyper linked to the text. We are bringing life to books with audio, video, and annotations
Alex will be going against some stiff competition. But the company seems to be more than ready to fully embrace the Android platform. So Alex may truly become the first e-book reader with 3rd party Android add-ons. Will it capture enough market-share to survive in the cut throat market that the e-book reader market is becoming? That’s hard to say but I will pull for the underdog.
Your take: can Alex make a dent in the e-book business?