What would you do to increase Amazon Kindle's Adoption rate?
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Recently, I posed a question to the LinkedIn community about the Kindle and its future that I thought would be interesting to share here.
If you were an Amazon executive, what would you do to improve Amazon Kindle’s adoption rate?
There were many good points that were made by the good folks at LinkedIn. Here are some of the major ones:
- Content is King: Many complained about Amazon’s lack of support for the Kindle. There are many good ebooks out there, but Amazon needs to do a better job to provide more useful content for the Kindle.
- Price: Many felt that the upfront cost was a huge issue to potential buyers. Paying $359 for an ebook reader is a lot for the casual reader, so one way to go would be to cut the price by half.
- Book fees: A few readers felt that Amazon Kindle books should be much more affordable than $9.99 a piece. I do agree that the books could be more affordable but I am not sure we will ever see a $.99 ebook. eBooks are different from songs and publishers and authors do not expect to sell as many ebooks as a songwriter would with his/her songs.
- Design: There were a few comments about the “ugly” design of Kindle. I personally like the Kindle as it is, but Amazon can do much better. Also bring on the color and real Internet to Kindle, and you have a super gadget.
So what would you do to help the Kindle get off the ground more quickly? Would you reduce the price or even change the business model? Please share your thoughts.
