E-book Reader Market To Experience Huge Surge

This year has been one of the most exciting years for the e-publishing industry. Every year that goes by, more people feel comfortable with doing the majority of their reading on e-reader devices. With Amazon launching 3 new Kindle products, most of which are highly affordable, more people can invest in e-readers without having to financially go out of their comfort zone. These are great times for e-reader manufacturers too. With new NOOKs on the way and Amazon expected to sell a ton of Kindles starting in November, parts manufacturers will see a busy end to their year:

E Ink Holding (EIH) and Chunghwa Picture Tubes (CPT) are benefiting much for supplying e-paper and backplane, respectively, for Kindle e-book readers, and they are both confident about their shipments in the fourth quarter of 2011, the sources said,

Digitimes reports. Kindle Fire has been quite a successful device for Amazon so far. The company has sold near 100,000 on the very day it launched this e-reader. Amazon may be losing over $10 on each unit, but Kindle Fire will generate a ton of momentum for Amazon’s media services (mp3, video-on-demand, and app store) .

Amazon Kindle 4 and Kindle Fire are expected to be some of the hottest gifts for the end of 2011. Many expect B&N to join the party with multiple NOOKs of this own. With E-ink promising the rise of color E-ink e-readers in the very near future, this market could maintain its positive momentum for a long time.