Kindle DX: A Fire Sale Is Coming?

For the past couple of months, we have been wondering what Amazon plans to do with Kindle DX. The company has clearly decided to focus more on making tablets. Kindle DX has been one of the best e-book readers around. But it simply did not have the success Amazon expected in the education market. Kindle DX is quite expensive too, which has not helped its cause.

The future of Kindle DX does not look that bright. Amazon is planning to release 7 and 10 inch tablets to the market in the next few months. Kindle DX is a great e-reader but it simply can not hold its own against 10 inch LCD tablets among consumers. Amazon has already tried discounting Kindle DX once.  As Jeff Bertolucci at PC World suggests, Amazon either needs to improve Kindle DX drastically or start dropping that price.

It is truly a shame that we do not see large-screen e-readers these days. Kindle DX was a nice try. But Amazon will most likely not invest in improving the device unless its tablets underperform badly. We have been optimistic about E-ink’s color screens making their way to new e-reader models. A color screen Kindle DX that does not cost a whole lot could give e-reader fans another option.

So what will Amazon do? It is very likely that the end of the road is near for Kindle DX (for the time being). Amazon will most likely discount Kindle DX for the holiday season (for events such as Black Friday). But I doubt the company will kill it off. 10 inch e-readers are underrated. There certainly is a market for them. Amazon just did not have the right recipe.