Kindle vs. iPhone: The Battle for Eyeballs
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There was an interesting article today on Washington Post about how iPhone and Kindle are revolutionalizing how people consume content these days. The New York times CTO was quoted as saying that he was excited about the potential for iPhone platform and Kindle is gaining traction among NY Times readers. But which one is actually more popular? If I had to guess, I would say iPhone is probably beating the Kindle badly (that’s mainly due to the fact that there are no numbers available on Kindle).
iPhone also has the SDK which allows companies to get creative and provide content in different ways to iPhone users. Having said that, I think Kindle has a very bright longterm future as far as challenging the iPhone for people who actually read. iPhone is a mobile device but Kindle is portable as well. I would assume that if you are planning to read something for more than 10 minutes, Kindle beats iPhone hands down. So for people who spend hours reading articles and books throughout the day, Kindle is the clear winner.
The challenge is for Amazon to get Kindle in as many people’s hands as possible. Maybe they should give it away for free?
