Amazon to preempt Sony Ebook PSR-700

Rumors are again going around that Amazon may be thinking about rolling the new Kindle out early to combat the launch of Sony’s latest eBook reader. Sony makes major improvements over other Sony eBook readers with the introduction of a finger-touch screen for Sony PSR-700 reader. One thing I like about PSR-700 is the large screen, and it does look to have been designed better than the Kindle. It also comes with the backlit feature that hardcore Kindle fans have been asking Amazon for to no avail.

Now here is the downside. Sony does not have the power of Kindle store behind its product, and the device is going for $399, which is more expensive than the Kindle. I think Sony’s eBook readers have great potential, but Sony needs to think strategically to try and make an ecosystem around their products instead of making minor improvement.