I remember when I first saw Plastic Logic at DEMO conference. I thought it was an innovative solution that had a legitimate chance of challenging Kindle as long as the company partnered with right firms. But that was when Kindle 1.0 was king. After not hearing about these guys for a while, we just assumed maybe they were working on addressing some of the challenges that the next generation Kindles have posed to other e-book readers on the market. And it seems they have done just that by partnering up with AT&T.
Plastic Logic is a very interesting gadget, and AT&T is known for taking risks with promising gadgets. While I do see Plastic Logic having success in the business segment of the market, I am not sure the device is going to have Kindle-like success. So it’d not be out of the realm of possibility for AT&T to bring up a few other e-book readers on board as well.
The good news in all this is the fact that we will see another viable challenger to Kindle. I admit Plastic Logic Reader won’t be beating Kindle in the consumer or even the business market (now that Kindle DX is out). But it’s nice to have options. At least Plastic Logic is trying to compete unlike some other e-book reader makers.
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One Response to “Remember Plastic Logic? AT&T Does.”
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- Plastic Logic Strikes Big with Barnes and Nobles | K.indled - [...] reader. Just a few days ago, we heard about the company striking a deal with at&t to provide PL ...
Here is the way to compete with the kindle.
Subscription service
Offer the device for free and you get 1 book a month & free internet for $20/month.
An offer that is along these lines should be more then enough to pull heavy readers away from the Kindle. That model might also be attractive to students since they don’t tend to have a lot of upfront cash to offer. Companies might also be able to justify giving these to employes to help ensure they can also get business documents that they might need.
If they try to sell it for the high price that has been rumored, i don’t see it making a huge dent in the market.
The other thing that Amazon has going for it is the quality of the online store. It is unsurprising that amazon has the best online shopping experience i have seen. The thing that surprises me is how much better it is. I have looked at some of the other online ebook stores and, for the most part, find them to be barely passable as an e-commerce site. Amazon has made it dead simple to get an ebook from the web, iphone, or on your kindle itself. That is something that sometimes gets lost in the discussion about ereaders.