Amazon will most likely introduce the new Kindle this comingÂ monday. EveryoneÂ I have talk to has been extremely optimistic about this new device. Sure. I have heard some complaints too (like why have an internal battery). But one thing that most people are concerned about is Kindle 2.0’s price. All indications point to the new Kindle being priced somewhere in $250-$300 range. What experts don’t tell you is whether Amazon planning to offer flexible financing with Kindle 2.0 or not.
Amazon has been offering flexible financing (thanks to GE money) for HDTVs and GPS devices for quite some time. But they did not do so for the first Kindle. These days getting credit for these things has become a bit tougher, but if you are offering it for Garmin products, then why not offer it for your own product? 6 months of interest free financing would allow more folks to get their hands on Kindle. Think about it. People are more likely to pay $40-50 a month for 6 month than paying $300 up-front for a gadget such as Kindle or are they?
Your Take: are you more likely to buy the new Kindle if it was offered with free interest financing for 6 to 12 months?