Plastic Logic Scores Big with Barnes and Noble

Plastic Logic eReader has been getting a lot of press lately. The device was supposed to be released in the early 2009 at first, but the date was pushed back to early 2010 to allow the company to fully develop Plastic Logic into a competitive eBook reader. Just a few days ago, we heard about the company striking a deal with at&t to provide PL Reader’s owners with wireless Internet service. The makers of Plastic Logic have understood that no device can compete with Amazon Kindle with a proper wireless service. Many other eb00k reader makers have realized that, which is why we are seeing all these deals go through left and right.

But Plastic Logic has outdone itself by joining forces with Barnes & Noble to bring folks a whole variety of content to choose from. Barnes & Noble promises with things with its eBook store. offering 1 M ebook titles (mostly for $9.99) is certainly impressive, and should give Plastic Logic the chance to properly compete with Amazon Kindle.

Even though I have not had the chance to test drive a Plastic Logic Reader myself, I am pretty impressed with the steps taken by PL. These folks have spent a lot of money developing this reader and failure is not an option for them. Unlike other e-book reader makers, these folks understand what has made Amazon Kindle so successful, and they are incorporating those strengths into Plastic Reader. Will Plastic Logic Reader challenge Kindle in any meaningful fashion? We just have to know more before deciding on that. But the recent deals are certainly steps in the right direction.