It was inevitable. We have been hearing rumors about LinkedIn being interested in purchasing Pulse News for quite some time now. The deal is now going to go through for $90m. Pulse has over 30m users and 750m publishing partners, so this deal made sense for LinkedIn and its professional user base. So what is LinkedIn planning here?
We believe LinkedIn can be the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content […] Pulse is a perfect complement to this vision. Pulse’s core value proposition is to help foster informed discussions that spark the decisions shaping the world around us through news and information. This shared view that the power of professional information and knowledge can transform lives and the world makes LinkedIn and Pulse a particularly great fit,
explains Deep Nishar. It seems Pulse will continue to operate the same way for now. Major updates are most certainly on the way.