Amazon has had a tough time getting around Apple’s new restrictions on e-book apps on iPad. Apple wants companies such as Amazon to share 30% of their revenue for the right to sell e-books on iOS devices. As expected, Amazon complied with Apple’s new policies and removed the “buy” button from its Kindle app. The company has now launched Kindle Cloud Reader to get around those restrictions altogether.
Kindle Cloud Reader is the web-based version of Kindle e-book reader. It allows users to read their ebooks from the cloud or download them for offline use. As this point, the app works with Safari, Chrome, and mobile Safari. Kindle Cloud Reader uses HTML5 to offer a more magical experience to its users.
Kindle Cloud Reader works pretty well on iPad and looks like a native application. The experience is very smooth and the shop feature is quite convenient. The app is highly customizable but it will use 50mb in memory from the get go.
With the new Kindle Cloud Reader, Amazon Kindle fans can now read their favorite books on their iPad without having to deal with Apple’s restrictions. This is a very positive move by Amazon and will surely be followed by many others (Kobo has done it a while ago).