Kindle As a Fashion Item?

There is no question that Amazon wants Kindle to be what iPod was to Apple. Now we are talking about two very different devices that appeal to different audiences. Apple has a genius marketing machine that can sell anything at a premium and most folks won’t even ask what they have really paid for. What I liked about iPod Nano was that it was presented as a fashion. It looked “cool” and it came in different colors. Now here is the question of the day. Do you believe Amazon can take the same approach with Kindle? Do you believe introducing green or black Kindles would help Amazon reach out to late adopters?