Sony Reader PRS900 is the latest generation Sony Reader that is designed to take on Amazon Kindle and Nook. It comes with a larger screen and wireless capability to help you get more reading done on the go. Sony PRS900 is not cheap by any means, which is why you want to invest in decent accessories for it to get more out of it on the road. While it’s too early in the game, here are 5 PRS900 accessories you should consider picking up:

Reader Cover with Light: a cool case for Sony Reader Daily Edition that comes integrated with a light, so you can protect your gadget and read more conveniently on the road.

Reader Daily Edition™ Battery: it never hurts to have a spare battery for your e-book reader. After all, you never know when your battery dies on you.

Unboxing a brand new e-book reader is truly an art. I have personally never been able to do it in a way that is presentable on YouTube. Some of us are better than others, and you can always count on YouTube to have super cool unboxing videos. Here is one on the brand new Sony PRS900 e-book reader:

The next generation Sony Reader is finally here. We have known about this device for a while now, but it has taken Sony a few months to finally release it to the market. While most ebook reader makers have focused on 6 and 10 inch screen readers, Sony is trying to shoot for the middle with this 7 inch reader. Of course it does help that the device comes with 3G wireless connectivity and touch-screen navigation.

You got to feel for Sony. It used to be the top player in the e-book market, but since the emergence of Kindle, Sony has been struggling to keep up with Amazon. The latest move by Amazon has put Sony in a bind. Amazon is trying to go after college students with its bigger, better Kindle DX device and by providing support for PDF, Amazon has sent a stern warning to Sony and other players in the e-book market that they will need something special to challenge Kindle.

Sony has been making its own moves to take some of Kindle’s momentum away, but so far Kindle has been unstoppable. Sony readers are great gadgets, but they are simply inferior products to Amazon Kindle. One of the biggest selling points for Sony e-book readers were their support for PDF and ePub. Amazon has taken a big swing at that by finally adding native support for PDF documents. Things certainly don’t look good for Sony.

The time is now for Sony to make a move or fold its hand. Sony can no longer compete with Amazon with inferior devices. Sony’s strategy of charging $350 for its e-book reader simply doesn’t make sense at this point. In essence, Sony has conceded feature leadership to Amazon while it hasn’t make a big move to gain price leadership in this market. And if you think Amazon will keep charging $360 for Kindle 2.0, think again. What happens to Sony reader when Amazon drops its price by another $50?

All is not lost for Sony. The company has the know-how and a track record for innovation throughout the years it’s been in business. It also has been working on partnership deals with Verizon and Google. For Sony to truly challenge Amazon in the e-book market, it needs to come up with a device that addresses issues that Amazon Kindle doesn’t. For starters, Sony should support even more file formats on its next generation readers. It should also try to work on higher quality screens, and a customer-centric design to make reading more convenient for its customers.

Ultimately, Sony has to address the issues of content and connectivity if it wants to put up a challenge against Amazon in the e-book market. That’s not going to be easy, but not something Sony can’t overcome with partnerships and alliances. Things don’t certainly look rosy for Sony here. On the bright side, Sony does not have to start from scratch. The big question for Sony is whether it’s worth it to stick around and go head to head with Amazon in the e-book market.

Your take: what would you do if you were a Sony executive, trying to gain the upper-hand against Amazon in the e-book market?

You may have thought that Amazon was going to have it all easy when it introduced Kindle 2.0. Amazon made some good improvements over the first Kindle and solidified its position as the number one e-book player in the industry. But things are just starting to heat up. Sony is definitely not going to concede this market to Amazon. First, it joined hands with Google to provide Sony Reader owner with more content to consume. Now, it may even get a wireless provider for its reader.

Verizon has realized that the e-book market has the potential to be a goldmine, which is why it is considering entering the e-book market. According to Verizon, 5 companies have approached it about wireless connection on their e-book readers. Without reading too much into the statement made by the Verizon officials, it seems Sony is among those 5 companies:

We’d love to have Sony on there

That got to be great news for Sony fans. Sony has been trying so hard to come up with a solution for the puzzle that Kindle has become. But without a proper wireless service, Sony Reader is always going to fall short. But with Verizon and AT&T interested in entering the e-book market, Sony and even Plastic have a great opportunity to take one of Kindle’s strengths away. I still believe that Sony currently doesn’t have a good enough reader to beat Kindle even if it adds wireless connection to Sony PRS. But wireless companies’ involvement in this market is going to raise the bar for everyone. Maybe Amazon will finally realize the importance of adding that SDK and going social and viral with its own app store. All of a sudden, that move doesn’t look too far fetched, does it?

Your take: how will this revelation change the e-book market? Will it accelerate the demise of paper books? Please share your thoughts here.