Yesterday, we received an e-mail from Amazon about its new Kindle store. At first, we discarded the e-mail as it looked awfully like a spam e-mail. As it turned out, the story discussed in the e-mail was true. Amazon has indeed launched a new Kindle store for UK customers. Kindle books can be purchased for as low as £1.96, which seems like a good deal.

It’s interesting to note that the books in UK Kindle store turn out to be a bit cheaper than the very same ones in the U.S. store (using the latest exchange rate). The Kindle store for UK does seem to recognize customers’ location based on their IP (which is why we received the message in the above screen-shot).
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