If you have gotten your white Amazon Kindle already, then you should know that there may be a better looking Kindle on the way. There is no question that Amazon Kindle 1.0 looks great, and it performs quite well. But it would be stupid for Amazon not to take advantage of their opportunity to introduce Kindle in other colors. The first logical change would be to offer Kindle black. It would be a similar approach to what Apple did with their MacBook line, but I doubt Amazon would charge a hundred extra for the black version.

Introducing a black version of Kindle would be the best way for Amazon to keep its Kindle relevant throughout 2008. Amazon needs to cross a certain threshold for its Kindle business model to work, and as such does not have the luxury of being upstaged by millions of gadgets that come out every day. It’s a given that reading is not really on the top of the list for many these days, but if Kindle stays relevant in the gadget world, people will eventually pick up on it. Kindle needs some momentum to catch fire, and introducing Kindle black might be one way to do just that.