Amazon had given us an indication that it was interested in introducing ads on Kindle. In 2009, we were dreaming about free ad-supported Kindles. Amazon did not come even close in its latest effort. It has released a cheaper Kindle with ads but that will set you back $114. To be clear, Amazon is not [...]

In 2008, we predicted that in-book ads were inevitable for companies such as Amazon. At the time, there were discussions about Amazon charging for the wireless service it offered for free on Kindle. Things have changed since then, but we still keep hearing about e-book advertising platforms that are supposedly in the works. With what [...]

In case you haven’t been paying attention, a lot of people have been talking about the idea of free ad-supported iPhone since Apple applied for a patent for a technology that forces users to interact with ads on electronics such as mp3 players, smart-phones, and beyond. This new piece of technology will lock up a [...]

I called it almost a year ago. Amazon was always going to start its own ad system to monetize the Kindle platform. In fact, Amazon has been going back and forth on this issue for months now. Implementing an ad system for Amazon Kindle devices is not straightforward. Not everyone is open to having ads [...]