Throughout the past couple of years, we heard about lots of devices that were expected to put Amazon Kindle to sword and ends its dominance in the e-book market. Of course, none has come close to getting it done. Wouldn’t it be ironic to have a device that hasn’t even been released to the market beat Amazon Kindle so handily in a head to head match-up? That’s what Apple iPad has done according to the latest report by ChangeWave. According to Investors.com, 40% of e-book readers fans are more likely to buy an iPad. That easily beats the crowd that will stick by Amazon Kindle (28%).
Credit: Investors.com
Perhaps it’s more alarming for Amazon to see that 27% of people who own an e-reader currently would have gone with Apple iPad had it been available for sale. This isn’t good news for B&N and other e-book readers (e.g. Plastic Logic’s Que Reader) either. I firmly believe that we have the next leader of e-reader market in Apple iPad. Not because it’s better equipped for reading e-books on the go, but the fact that Apple’s marketing machine can top anything Amazon can put up. Besides, Apple has been smart about iPad’s release. The company hasn’t rushed the device to the market and is slowly gaining support for the device among publishers. That’s something other Kindle competitors never accomplished.
Will Apple dominate the e-book reader market for long? It’s tough to say. The market is still growing, and there will be better devices and more exciting content partnerships in the future. But you can be sure that Apple will be around if iPad 1.0 is a success by any means.
Your take: if you were to pick up an e-book reader and the iPad was available for sale, which e-reader would you go with?
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3 comments
#1MelanieMarch 5, 2010, 9:09 am
I currently own a kindle and I can’t imagine switching to the ipad. First, the cost is much higher and second, after having an eink reader I wouldn’t want to have a reader without it. I know the ipad is very versatile but kindle has just the right amount of versatility. I don’t need an ereader that does everything.
#2CourtneyMarch 5, 2010, 11:47 am
I think it will be interesting to watch the numbers after the iPad comes out. While it sounds all fun and techy, the question is, how many people will be able to relax and read on it for extended periods of time? Will it be the bibliophiles who go to the iPad, or just those who like to read blogs, papers, and magazines? I am a bibliophile and I will definitely stick with my Kindle, or at least something with the e-ink technology. I wouldn’t mind seeing the Kindle updated with more features, but I am not looking to play games on it. I just want a convenient way to curl up with a good book.
#3P.RadMarch 7, 2010, 6:45 pm
@Courtney. That’s my issue with iPad. I just find it too distracting for me. I don’t know about you but I spend close to 12 hours on the Internet each day. I don’t want to play games for a few hours that I have for reading and researching. But some are going to love iPad, and some are going to hate it. At least, Amazon can use iPad to step up its own game.
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