If you haven’t been paying attention, Amazon seems to be juggling between multiple strategies to make the Kindle store more relevant. The Kindle store is great if you are a heavy Kindle user, but at the end of the day most people search for books on the normal Amazon store and not the Kindle store. Amazon seems to be introducing Kindle books sooner or at the same time (as they are doing with Brisingr) as paperback books to encourage people to pick them up from the Kindle store. I think releasing books earlier to the Kindle platform would be brilliant strategy to boost Kindle sales. After all, if you can skip the shipping process, and get books 2 weeks earlier than you would at bookstores, all of a sudden Kindle doesn’t look that expensive. We shall see if this strategy works out for Amazon but it’s certainly not that risky.
What are your thoughts on this strategy? Would you consider buying a Kindle if it meant you getting books 2-3 weeks earlier than most people?
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4 comments
#1tomlintonSeptember 13, 2008, 12:00 pm
Huh?
I bought the Kindle
the first day it became available
Buying books instantly
for usually NMT $10
was one of the three
big reasons
The other two?
Not carrying them around
since I’m such a nomad
And the third is
having them to search
which is still evolving
since Kindle doesn’t have
all the middle books
between ancient and bestseller
#2CiSeptember 14, 2008, 12:19 am
Tomlinton, you are pretty much what we call an early adopter. I think people who adopt products such as Kindle late in the game have a different mentality. It’s still surprising that a whole lot of people don’t know about Kindle. But then again, we still have a few folks who’ve never heard of iPod…
#3RickSeptember 14, 2008, 8:46 am
It really wouldn’t make the Kindle look less expensive since the ebooks are already supposed to be marked down…it would definitely be an advantage to owning a Kindle and making the program more popular…but with my schedule it can already be about 3-4 months after a book is released before I get a chance to dive in (plus all the other books I have but haven’t had a chance to read yet)…if they make the Kindle release date a solid 30 or 60 days standard, that would be much more intriguing to potential Kindle buyers…
#4CyrusSeptember 14, 2008, 9:23 pm
Well. I guess you are right about 2 weeks being a bit conservative, but I wonder if the authors will go for it. I know a lot of authors complain about not getting paid enough for Kindle books, so if you make these books available for 60 days in advance, there could be a problem there. But I think this is a strategy that Amazon will need to think about if they want to make people want to get Kindle.
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